Using OKRs in Diverse IndustriesOn March 4, 2021 by Kellan Thomas
Preparing a business plan is one of the first things aspiring business owners do before launching their company. The business plan serves as a blueprint to help companies prepare to begin operations. After researching their industry, business owners start their business plan by identifying their business goals and how they’ll achieve those goals.
Setting goals is crucial because your company’s goals enable you to prioritize resources and activities to ensure goals are met. Whether you’re launching a home-based business or starting a franchise, using objectives and key results (OKRs) software is one of the most effective ways to set and prioritize your company’s goals.
What is OKR software?
OKR software enables multiple staff team members throughout your entire organization to identify goals, develop strategies to achieve those goals, track their progress, and adjust their goals or strategies. Google “OKR software for business” to learn more about OKR software options and features. OKR software promotes employee engagement. It also prevents miscommunication because all team members have access to the same information.
Startups benefit from OKR software because the software helps business owners develop measurable objectives. For example, while you may genuinely want your business to provide excellent customer service, you must frame that goal in a way that can be measured. Striving to increase your review scores from 4.0 to 4.2 is a measurable goal, so it’s possible to see whether you’ve met the goal.
How do OKRs benefit companies that sell or manufacture security systems?
Googling “enterprise security cameras for your business” will lead you to the top video surveillance system providers currently operating. Companies that sell security cameras may use OKRs to set specific sales targets, such as increasing their IP cameras’ sales by five percent over the next quarter. Sales professionals can use the OKR platform to identify strategies to help them achieve that goal.
OKRs can also be used to track performance. For example, perhaps your company develops security systems. If your company wants to improve its mobile apps, the app development team may set goals to improve the alerts and ensure the security system issues notifications promptly. If there have been issues with lag time or notifications have failed, the team could set goals to ensure alerts are issued within seconds of a potential security issue and that they’re distributed to appropriate personnel. Companies want their security system to notify them immediately if there’s a burglary in progress or a building fire. When consumers are confident their security system works effectively, they’ll enjoy the peace of mind that comes from knowing their business is protected. Once the new mobile apps are introduced, you could use OKRs to set an objective to reduce customer service requests to address mobile app issues by ten percent over the next six months.
How can gamers use OKRs?
Gamers are individuals who play video games and stream their gameplay online. Gamers generate revenue from subscribers and endorsements.
Gamers can use OKRs to evaluate their growth. They may set a goal to increase subscribers by 10 percent during the next quarter and create strategies for achieving that goal, such as increasing their streaming time by 10 percent or increasing their social media engagement by posting five video game reviews on YouTube per quarter.
How can home-based businesses benefit from OKRs?
Small business owners may not realize the importance of setting goals and measuring progress, particularly if they only have a few employees. Setting clear goals and developing ways to achieve those goals is crucial for businesses of all sizes. If you’re running a home-based business, your team members need to understand why you’re investing in specific promotional strategies or why you want to include coupons or promotional flyers with some orders. For example, if you have excess stock of a specific product, you may want to prioritize increasing sales of that product. You may determine the best way to do this is by featuring that product in company advertisements and putting the product on sale. You can use the OKR software to determine whether your ads increased sales after just a few days, which will enable you to alter your strategies if they aren’t effective.
Companies that sell and manufacture products can use OKR software to evaluate product development and sales goals. Large and small businesses can use OKRs to set sales targets and evaluate whether their marketing strategies are working. Home-based companies and online companies, such as video game streamers, can also use OKR software to set targets and evaluate the strategies they use to achieve those goals.