Tips for Improving E-Commerce OperationsOn March 8, 2021 by Sarah Wells
One of the easiest ways to dip your toes into small business ownership is to launch an eCommerce business. Online shopping is booming, causing many brick-and-mortar retailers to see a dramatic shift in the way customers approach shopping. The increased demand for online product offerings makes it a great time to start an eCommerce store. That being said, competition is hot and merchants are continuously working on ways to acquire new customers and retain loyal customers. Take a look at some helpful tips for improving eCommerce operations that will help your online store thrive.
Arm yourself with useful digital tools.
The best way to get a full view of how your eCommerce store is performing is to track your analytical data. Integrating your website with Google Analytics eliminates the hassle of tracking sales and conversion data by automatically doing it for you. Many merchants choose to integrate their online stores with major eCommerce platforms.
Shopify is the most popular platform for those interested in building an eCommerce store. Merchants have access to thousands of Shopify apps within the Shopify App Store that will help improve business operations. Shopify merchants who use the right tools to customize their online stores can easily improve their conversion rate to maximize sales, decrease cart abandonment and increase the average order value. EnderTech has put together an invaluable list of the best apps to use for your Shopify store.
The best apps for shopping cart abandonment allow you to send cart abandonment notifications to potential customers via email reminders, popups, and Facebook Messenger. These include Abandoned Cart Recovery and Recart. Upselling and cross-selling apps are a great way to increase your store’s average order value. When it comes to improving your conversion rate, the best free Shopify apps to use are the live chat app Tidio, the pop-up notification app Sales Pop, and the free plan trial Privy.
Email marketing and SMS campaigns are essential to running an eCommerce business. The best apps to run successful email campaigns include Mailchimp, Klaviyo, and Omnisend. To ensure merchants get their shipments and logistics right Shopify apps EasyShip, ShipStation, and Shippo help save time and money on fulfillment.
Make it easier for customers to find what they’re looking for.
Whether you want to gain new customers or create repeat buyers, the best way to get more website visitors to your checkout page is to create a quick and easy shopping experience. Giving customers an advanced product search feature helps them find what they want in a couple of clicks. You can also boost sales by including keyword tags on each of your product images that will show up in a search filter.
Another smart way to increase online sales is to highlight new products on your online store’s product page. A great way to encourage potential customers to reach the checkout process is to motivate shoppers with promotions or discounts on best-selling items and create a sense of urgency in your offers.
Use the power of cross-selling and up-selling.
One of the best practices to increase sales, improve conversion, and reduce cart abandonment is to use the power of cross-selling and up-selling. Online merchants can use the same tricks that physical retailers use to get shoppers to fill their carts with more than their wishlist products. eCommerce platforms feature plugins and add-ons that generate customized product recommendations for shoppers. These plugins track the customer journey and send automatic push notifications reminding shoppers that their carts are full.
A smart way to see repeat purchases from loyal customers is to help them save time and money. Cokesbury can meet any church supply need, whether you need household items or unique products for your congregation. This church shop offers a loyalty program with free shipping and an automatic discount on shipment orders. The pre-order manager is an easy way for loyal customers to always be prepared with liturgical supplies. From Lent and Easter to bible study and communion supplies, the religious retailer can meet all Christian product needs.
There are several effective ways to improve your eCommerce operations. Using the right digital tools, creating a seamless shopping experience, and cross-selling and up-selling are sure to make a positive impact on your online store.