4 Ways Your Law Office Can Cut Through the CompetitionOn June 18, 2021 by Rachel Howard
Whether they’re filing for child custody or they require a divorce decree, a potential client has plenty of options when choosing their attorney. But, of course, you want them to pick you and your firm! To help cut through the competition and guide them towards choosing you, you must stand out from the crowd. With a solid marketing strategy and genuine expertise in your field, you can make sure yours is the local legal counsel of choice.
1. Emphasize your firm’s human aspects.
To draw clients to your legal team, one of the best tools at your disposal is something inherent: your humanity. By stressing that you, too, are a human being with ample empathy, you’ll automatically be more appealing to potential clients.
Louisiana family law expert and experienced attorney Betsy A. Fisher offer a great example with her firm’s website. In discussing child custody cases, they focus on the importance of your relationship with your child. By acknowledging what’s in the child’s best interest and your bond, their team makes it clear that they understand the emotional impact of child custody determinations. If you’re looking for an attorney in the New Orleans area who’ll fight for what’s in your child’s best interest, that will be just what you want to hear.
2. Prioritize customer service.
Legal issues might not be retail services, but that doesn’t mean you can overlook the importance of customer service. Solutions like an auto dialer or predictive dialer software let call center teams increase agent productivity and conversions. That same concept applies to your law firm’s customer service plan. Minimize your client’s idle time and time wasted waiting through busy signals and help callers get through with just a single phone call.
When a prospective client faces unanswered calls and voicemails elsewhere, a live call with your team will be a breath of fresh air. Do some research into predictive dialing and similar tools to create a more efficient client onboarding experience that’s sure to please.
3. Work towards the best results.
Whether you’re dealing with child support cases or legal issues with debt collection, prospective clients want to see that you get the desired results in a majority of your cases. By taking steps to become the best lawyer you can be, your clients will inevitably have better outcomes.
Of course, you won’t come through every joint custody hearing or child support case with a decision in your client’s favor. But, by putting your all into every case, you’ll increase the odds of a positive outcome—one that will draw clients to you in the future.
4. Build your reputation.
In theory, your results would speak for themselves, but, in actuality, there’s much more to law firm marketing than being an effective family law attorney. Factors like your social media presence, content marketing, website, and advertising all contribute to your law firm’s rep.
One easy way to improve your reputation and marketing strategy is to ask your most satisfied clients for testimonials or references outright. It might seem too forward for some, but it’s undeniably an effective marketing tool. You’ll be thankful that you asked when the word of mouth marketing pays off!
No matter how sound your legal advice might be, it won’t draw a multitude of clients to your law firm on its own. Acknowledge your clients as individuals rather than just a case, and take inspiration from the principles behind excellent customer service, implementing tools like a predictive dialer. Paired with quality legal counsel and an impressive reputation, your firm will quickly become a local favorite. Better yet, you’ll have that many more chances to help clients get the justice they deserve.